Making decisions in times of relative uncertainty is part of a day’s work at any management level. While no one else can make your decision for you, decision-making is a lot easier when all the necessary information is at hand. Infowave^® provides methodologies and information support in the following fields:

New Opportunities for Your Business

Sooner or later, every CEO faces the need to locate new opportunities for business development. We invite those of you who are already aware of that need to benefit from our service that will:

• Propel your business to a new, higher level;
• Locate new markets for your products or services;
• Enhance your efficiency.

The service includes:

1. Internal research of your business, its strengths and weaknesses;
2. Research of the external environment, opportunities and threats;
3. Recommendations on setting marketing goals and targets, defining ways to achieve them.

Auditing and Optimization of Corporate Marketing Information System

A Marketing Information System (MIS) is an algorithm that helps gather, generalize and update market, consumer, sales and other data from various sources, and deliver it to decision-makers.

Every business operates a MIS or some of its elements in one form or another, but only few companies can boast a formalized, streamlined marketing information system.

Supplying decision-makers with all the requisite information on markets, consumers, sales and competition, a MIS is an indispensable tool for precision-targeted marketing decision-making. Many companies possess reams of valuable information (customer references and feedback; sales reports, advertising costs, etc.), which they cannot use because of it being inaccessible to those executives who have a vested interest in using this information.

We undertake to assess (audit) your corporate marketing information system and tell you how to optimize it.