There was accomplished the research of visitors of the shopping and entertainment center «Kontinent»

In the course of research the specialists of «Infowave» company have interviewed over 400 visitors of the shopping center «Kontinent» in order to compile the visitors profile, identify consumer preferences, peculiarities of consumer behavior and estimate the satisfaction with shopping center visiting. Gained information allowed the Customer to estimate the effectiveness of the shopping center «Kontinent» promotion and develop a new promotion program.

There was made an evaluation of effectiveness of advertising campaign for the shopping center «Balkaniya Nova»

In the course of research the specialists of «Infowave» company have interviewed over 500 visitors of the shopping mall; basing on the poll data there was compiled the profile of «Balkaniya Nova» visitors, described peculiarities of buyers behavior and consumer preferences and identified the main competitors of the shopping mall. Gained data allowed the Customer to estimate the effectiveness of the current promotion program and served as a basis for a new promotion program development.

There was accomplished the research of visitors of the shopping and entertainment center «Nevskiy»

In the course of research the specialists of «Infowave» company have interviewed over 400 visitors of the shopping and entertainment center «Nevskiy». The research objective was to update the profile of the shopping center’s target visitors and buyers, as well as to describe qualitative and quantitative characteristics of their demand for goods and services offered in shopping malls of Saint-Petersburg. The results of research allowed the Customer to estimate the effectiveness of promotional activities for the shopping mall «Nevskiy» and develop a new promotion program of the shopping mall.

There was accomplished the research of effectiveness of the winter marketing campaign for sports goods and outdoor activity equipment shopping center «Active Sport Center»

In the course of research the specialists of «Infowave» company have conducted over 400 telephone interviews with representatives of the target audience of «Active Sport Center» customers. The research was intended to update qualitative and quantitative characteristics of «Active Sport Center» target audience’s demand for sports goods. The gained results allowed the Customer to analyze the effectiveness of advertising campaign and marketing actions, which had been conducted in the last winter season, and prepare a justified plan of new promotional activities for the summer season 2007.

Large-scale telephone interviewing of visitors of shopping malls and shopping and entertainment centers of the city

In the course of research the specialists of «Infowave» company have interviewed over 4000 Saint-Petersburg inhabitants, who visit shopping centers. In the course of research there was studied the buyer’s behavior, consumer preferences and sociodemographic characteristics of shopping centers’ visitors. There was also surveyed the competitive situation of the shopping malls market and identified market leaders in relation to Saint-Petersburg districts. Obtained information allowed the Customer to evaluate the effectiveness of advertising company and develop a promotion program for its shopping centers.

Research on evaluation of advertising company effectiveness of the shopping center «Varshavskiy express»

Survey of visitors of the shopping and entertainment center «Kontinent»

Study of buyers’ behavior, consumer preferences and sociodemographic characteristics of shopping centers’ visitors in Saint-Petersburg

With the help of telephone and personal interview there was carried out the visitors’ survey of a number of large shopping malls in Saint-Petersburg; there were studied buyers’ behavior, consumer preferences and sociodemographic characteristics of shopping malls’ visitors. Besides, there was compiled the profile and described the consumer behavior of Saint-Petersburg inhabitants, who don’t visit shopping malls. As a result of research the Customer received description of various segments of shopping centers’ visitors, characteristics of target audience, as well as recommendations on marketing complex.

Evaluation of Saint-Petersburg market entry opportunity of a European producer of semi-finished food products

A Finnish producer of semi finished food products made a request to evaluate its entry opportunities to Saint-Petersburg market. In the course of the projects there was evaluated the competitive situation (main producers, price and distribution level), studied conditions and barriers of entry to outlets of chain retailers.

Search for a business partner for organization of joint Russian — Finnish cookie plant in Saint-Petersburg

In the course of research on the basis of secondary information, consultations with industry experts and analysis of products representation in retail outlets of Saint-Petersburg there was formed a list of the largest producers of cookies and bakery products, located in Saint-Petersburg and Leningrad Region. There was also identified their willingness for cooperation with the Customer.

Evaluation of furniture stores of Saint-Petersburg and furniture buyers’ survey

In the course of research there was carried out the evaluation of Saint-Petersburg furniture stores according to predetermined characteristics. There was conducted interviewing of furniture sellers according to the method of failed purchase, às well as interviewing of furniture stores visitors, planning or having already made a purchase.

Expert performance evaluation of one of the chain stores of sanitary ware and ceramic tale and preparation of opinion in respect of means of its work efficiency enhancement

A chain of specialized stores made a request to determine the cause of low work efficiency of one of the chain stores. For realization of this project there were developed evaluation criteria for this store. A number of experts have conducted its evaluation. As a result of work the Customer gained a list of most probable causes of the store’s unsuccessful work and possible ways of its overcoming.

Survey of the trade and exhibition complex’s visitors and evaluation of effectiveness of advertising communications

The objective of this research was segmentation of complex’s visitors and development of recommendations regarding advertising campaign. For solution of the assigned task we have conducted a survey of the exhibitions’ visitors. In the course of processing of the received data there were specified the most perspective visitors segments. There was also evaluated the effectiveness of the current advertising campaign and were given recommendations for its effectiveness enhancement.

Survey of potential visitors of catering facility in a large department store in Saint-Petersburg

The Customer — owner of a large department store — made a request to survey potential visitors of a cafe, planned to be opened in this department store. In the course of research it was determined the optimal format of establishment, target visitors segments, as well as establishment parameters (product, service and price policy).

Survey of customers of a large-format retail outlet by the example of Hypermarket «Î?Ê» visitors

A consulting company made a request to compile the profile of large-format retail outlets customers and create target group profile. For execution of this project we have conducted a telephone interview of Hypermarket «Î’Ê» customers, which allowed us to determine the main sociodemographic characteristics of hypermarket customers, its behavior model, unsatisfied needs, main requirements to the place of purchase.

Research of sports goods market of Saint-Petersburg and developing of recommendations on medium-term development plan for a large sports store

A large sports store made a request to determine possible directions of further development of the business. For execution of this project there carried out a SWOT-analysis (there were analyzed strengths and weaknesses of the store, as well as opportunities and threats), that required competitors survey and store visitors interviewing. On basis of received data in cooperation with store management there was developed the business mission, determined strategic tasks and objectives. After this our Company has developed a number of variants of store concept and proposed a marketing program for the coming year according to each concept. The final choice of concept was offered to the store management. The executed work showed the Client the possible development directions and steps, necessary for each concept realization.

Research of retail food products market and assessment of investment attractiveness of Saint-Petersburg supermarkets

A large company, operating in the sphere of construction and investments, made a request to make a research of supermarkets market of Saint-Petersburg and select objects, the most attractive for investments. This project required a full-scale study of all large supermarkets in Saint-Petersburg, including evaluation of infrastructure and competition level in the area of supermarket accessibility, expert evaluation of supermarkets according to the standard structured questionnaire, photo- and video filming of supermarkets interior and exterior, measure of footfall. Besides, there was carried out the analysis of secondary information and there were identified main trends of the Russian and Saint-Petersburg market of food products retail. Based on received data there was developed a procedure of supermarkets evaluation and carried out investment attractiveness ranking of Saint-Petersburg supermarkets.

Study of non-residential premises of Saint-Petersburg

The Customer made a request to compile a list of consumer services, which are expedient to be rendered on ground-floors of multifamily houses. In the course of research there were determined the characteristics of Saint-Petersburg inhabitants’ demand for consumer services and compiled a list of services, most demanded by Saint-Petersburg inhabitants. As a result of research the Customer received recommendations on organization of consumer services on ground-floor of a multi-family house.