Research of preferences of the high-income population group of Saint-Petersburg in respect of purchase points of wardrobe items and accessories
During the research the specialists of the Research company «Infowave» have conducted over 50 personal in-depth interviews with representatives of target audience. The research task was to educe the purchasing behavior model while buying clothes and footwear, as well as to determine the attitude toward the Shopping center, which has ordered the research. The information, which was obtained as a result of research allowed the Customer to get a full picture of perception by the target audience of the Shopping center, as well as its competitors, and to form a hypothesis concerning the positioning strategy of the shopping center.
Study of buyers’ characteristics of audio-, video- and household stores network, as well as estimating attractiveness of Kolpinskiy district of Saint-Petersburg for opening of a new large specialized audio-, video- and household equipment store
Research geography Saint-Petersburg; detailed Kolpinskiy district of Saint-Petersburg.
During the telephone interview with Saint-Petersburg inhabitants, which have purchased household equipment during this year, as well as 2 waves of personal interview with household equipment buyers in the chain stores, there were determined sociodemographic and behavioral characteristics of buyers, estimated the trade mark awareness of this network, detected main competitors, as well as gathered information for evaluation of the network advertising campaign, running at the moment of research.
Besides, by mean of telephone interview with Kolpino inhabitants, which have purchased audio-, video- and household equipment during this year or are going to purchase it next year, there were:
determined volume and structure of audio-, video- and household equipment market in Kolpino for the last 12 months and there was made a prognosis of market volume and structure for the next year (on the basis of potential buyers’ intentions );
identified main market participant (potential competitors) and their popularity among buyers;
there was made a profile of audio-, video- and household equipment buyers (sociodemographic characteristics, purchasing behavior and the most effective communication channels).
Study of characteristics of multimedia acoustic systems buyers
Research geography Moscow, Saint-Petersburg.
Customer a company, operating on the IT market for a quite a long time, has made a request to make a profile of a potential buyer of their products. For solving of this task we have conducted a telephone interview with buyers of multimedia acoustic systems and Hi-Fi systems. During the interview there were educed and described their sociodemographic and behavioral characteristics, as well as their media preferences. Obtained data served as basis for advertising campaign.
Research of Saint-Petersburg dry cleaners and laundry market report
The customer has made a request to estimate the expedience of opening a dry cleaners and/or laundry in the southern part of Saint-Petersburg. During the research there was described general situation on the market of dry cleaners and laundries in Saint-Petersburg (saturation of laundry services market, level of prices in the city, range of services etc.), and detected preferences of dry cleaners and laundry services consumers in the southern part of the city, level of demand for such kind of services.